The Importance of a Custom Team Logo
Professional sports franchises have a reputation for sporadically redesigning, retooling, and updating their team logos. Some franchises change their logo to reinvigorate their lagging program, while others do it to boost merchandise sales. Whatever the reason for the redesign, teams know that an eye-catching logo has the power to redefine a program and uplift a team from zero to hero. Here are a few ways a fresh team logo on a custom sports jersey can be a game-changer for your team.
Rebrand Your Team’s Identity
Programs that need a boost can benefit greatly from a redesigned team logo. In fact, it’s the perfect opportunity to rebrand your program as a force to be reckoned with. A custom team logo allows you to take ownership of your team’s trajectory and essentially flip the script on whatever narrative is negatively impacting your program. With a dazzling new logo, your players will be proud to wear their uniform and inspired to play at a higher level of performance. Their motivation will lead to wins, which will build the foundation of an elite program.
Unite Your Players
If heartbreaking losses or unsuccessful seasons have depleted your team’s morale, a custom logo can be just the shot in the arm that your program needs. Like a coat of arms or a family crest, your logo will be an emblem that your players can rally behind. Not only will it help your players form a stronger sense of belonging and camaraderie, but a new logo that is truly representative of the team’s essence, attitude, and spirit will also boost their game time confidence and performance. As a symbol of brotherhood or sisterhood, your custom team logo will become a treasured badge of honor that your players will wear with pride.
Intimidate Your Opposition
Getting into the head of your opponent before a big game gives you a competitive edge. While your team’s record and fan base always help to rattle your rival, an intimidating logo can really psych-out your opposition. That’s because a logo conveys the attitude of your team. Whether it’s a dominating team name, vibrant team colors, a fearsome mascot, or razor-sharp font, your new logo will evoke powerful emotions in your competition—distracting them while you charge toward victory.
Inspire Your Fan Base
Die-hard sports franchise fans have been known to sleep outside sporting goods retailers and be the first in line to purchase merchandise featuring a team’s new logo. While your program may not elicit such an extreme reaction, a fresh logo can inject your fan base with renewed interest in your team. If your custom team logo is striking, exciting, and pleasing to the eye, then fans will be more likely to promote your team on their hats, shirts, and vehicles. You may even notice a boost in game or match attendance courtesy of your inspired new logo.
Draw Attention to Your Team
A custom team logo can be your program’s strongest marketing tool. The more distinctive and memorable your logo, the more attention your team will receive. It can also help with attracting new fans and recruiting top talent. After all, people want to be a part of something special. If everyone is walking around sporting your team’s stylish logo, then others are going to want to jump on the bandwagon too.
Distinguish Your Team from the Rest
Sports team logos are crucial from both a branding and competitive standpoint. Indeed, a well-designed team logo emblazoned on a custom sports jersey should evoke powerful feelings from both fans and opponents. However, despite the obvious benefits of a custom team logo, there are still teams out there who settle for playing in substandard jerseys with no more than the name of their team ironed on to the front. Such drab uniforms make teams look just like everyone else and do little to inspire anyone.
By lacking a custom team logo, programs are missing out on a golden opportunity to improve their players’ performance across the board, position themselves as a viable threat, and solidify their team as one that should not be underestimated.
Choose the Right Look
A lot of strategic thought should go into the development of your team’s custom logo. From the colors to the font, you’ll want to create a compelling design that is more than just an animated mascot encircled by your team’s name.
Instead, think about what makes your team special and consider which symbols would best represent your players and the hometown where your team is based. Perhaps there are animal characteristics that your team embodies. For example, cheetahs, lions, and mustangs convey speed, power, and strength. Some teams name themselves after their founder or sponsor. Just be careful not to include any potentially offensive imagery in your logo. Instead, stick to unobjectionable characters that convey the qualities that your team embodies.
Create a Custom Team Logo
When generating ideas for your team’s logo, think about the logos of your favorite sports teams. Look at their font style choices, use of colors, and the positioning of their logos. Choose the best parts from several logos and combine them to make your own original design.
If you are starting from scratch and need help with your logo design, then contact the custom sports jersey professionals at Imperial Point. Our graphic designers will work with you to design a dynamic logo that will become a sacred part of your team’s history. Then, using our dye-sublimation printer, we will affix your preexisting or newly designed logo onto high-quality fabrics to provide your players with vibrant team uniforms. To learn more about our custom logo designs and affordable sports jerseys, contact us today.